About Me

Hi, I’m Whitney Smith. I build brands that work as beautifully as they look.

My path to digital design and marketing isn't a traditional one, but it’s exactly what makes my approach unique. With a Bachelor of Arts in English, I’ve always been fascinated by storytelling and how we communicate ideas. At my core, I am both a creative and a problem solver. I’ve had a love of art for as long as I can remember, but I’ve always had a parallel love for the technical side of things. I pride myself on being the kind of person who can brainstorm a beautiful, out-of-the-box concept, and then seamlessly navigate the technology required to execute it. Before launching New Moon, I spent most of my career in healthcare. That experience taught me how to navigate intricate processes, manage timelines and, most importantly, listen closely to what people really need.

Today, I bring that same meticulous organization and love for art and storytelling to my design business. Whether I'm building a brand identity or creating custom digital assets, my goal is to translate your vision into a beautiful, functional reality that genuinely connects with your audience.

At New Moon Digital Design, I combine a sharp eye for aesthetics with a deep appreciation for clear communication and organized project management. When you work with me, you aren't just getting a designer, you're getting a dedicated partner who cares about the details, respects your timeline, and is committed to bringing your vision to life.