Nöz Sunscreen – Concept Brand Launch
To break into the saturated skincare market, a sunscreen brand needs more than just a good formula; it needs an unforgettable digital presence. Nöz was conceptualized as a modern, vibrant sun care line. The goal of this passion project was to build a cohesive brand identity from the ground up, seamlessly translating that visual language into a fully functional e-commerce store and a highly engaging social media launch campaign.
Services Provided: Brand Identity, Shopify Web Design, Social Media Management & Copywriting.
Every great brand starts with a strong foundation. For Nöz, I developed a complete visual identity, including a warm, sun-drenched color palette and clean, modern typography. I also crafted a distinct, approachable brand voice that carried through all marketing materials, ensuring consistency across every consumer touchpoint.
A beautiful product needs a seamless buying experience. I designed and built a custom Shopify storefront tailored for conversion. By prioritizing intuitive navigation, mobile responsiveness, and striking product displays, I created a digital storefront where the technical backend functions just as beautifully as the frontend design.
To launch Nöz, I developed a comprehensive Social Media Campaign strategy for Instagram. This included curating a visually striking layout, designing scroll-stopping graphics, and drafting compelling copywriting for the launch. The strategy was designed to educate the audience, build hype, and drive traffic to the Shopify store.
